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And not just any olive trees: This area hosts the largest concentration of millenary olive trees anywhere in the world.
That`s a tiny drop in the ocean of Spanish olive oil production, which in 2015/16 stood at 1.4 million metric tons , or close to half the total global olive oil production.
Another nine local producers are also in the millenary olive oil business, each with their own brand.
The tree-finder10 local producers are now making their own brands of millenary olive oil.
Recognizing the potential of ancient olive trees, he launched his own brand of millenary oil: Thiarjulia, named after the Roman name of his hometown of Traiguera.
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