The angry red panda that is Japan`s new working woman

by Dramelin 5:00 PM 0 comments

For decades Hello Kitty was Japan`s ambassador of cute, but now an angry red panda is channelling the frustrations of ordinary working women. Image copyright Sanrio Image caption Aggretsuko drowns her sorrows with beer and heavy metal - most unladylikeFor communications specialist Momo Ohmura, it is about what she eats and drinks. Image copyright Sanrio Image caption She spends much of her time on the edge of rage`Heartfelt screams` of office workersSo how was Aggretsuko created? Image copyright Sanrio Image caption The character is occasionally cheerful, and even recently found love"I always thought Sanrio`s target audience was children but I wonder if they are targeting millennial or older people," said Ms Kataoka. Aggressive Retsuko - or Aggretsuko - is a 25-year-old red panda who works a mundane office job.