Hootsuite CEO talks social media and Trump

by Dramelin 12:30 AM 0 comments

Have you built the DNA, the systems and the cultural understanding to understand social media? The president`s tweets, which are closely watched by markets, have demonstrated the kind of influence social media can wield over companies, politics and international relations.
Ryan Holmes, CEO at Hootsuite, told CNBC`s "Capital Connection" that it was crucial for companies and their leadership to be able to respond to an escalating situation on social media with speed and transparency.
In turn, companies need to develop deep, cultural understanding of the tools and technologies social media offers in order to prevent being caught unprepared, according to the chief of Canada-based Hootsuite.
Last December, a single tweet from then-President-elect Donald Trump led aerospace firm Lockheed Martin to briefly lose about $4 billion in market value.