Long-term relationships are key to corporate dealings on the mainland, Sassoon told CNBC at the China Development Forum in Beijing.
As China continues to talk about opening up its economy, foreign investors keen on doing business there must be patient, cautioned former U.K. Treasury minister Lord James Sassoon.
"Chinais continuing to open up to foreign countries...It`s a question of, not the direction of travel, but the speed of travel," Sassoon said.
"He noted that many of the individuals at the forum have been present on the mainland for at least two decades.
Hailing from the historic Sassoon family, who were dubbed the "Rothschilds of the East" for their merchant empire across Asia, Lord Sassoon is currently chairman of the China-Britain Business Council as well as director of Jardine Matheson, Dairy Farm, Hongkong Land, Mandarin Oriental and Jardine Lloyd Thompson.
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