Neon-Blue Wine Gives Spanish Start-Up a Regulatory Headache

by 5:00 PM 0 comments
A handful of young entrepreneurs from the Basque region of Spain challenged the country?s wine establishment in 2015 when they started selling a blue wine.
Jos? Luis Ben?tez, the general director of the Spanish Wine Federation, whose members account for three-quarters of the country?s wine production, said the federation had not started the complaint against G?k, which was filed anonymously.
?Not being a lawyer, this whole dispute has left me with something that feels like a bad hangover,? Mr.
Mac Carthy said.
?So our goal was clearly to offer something to people looking for a wine that was a bit more fun and crazy.
Under the European Union?s oenological regulations, whatever is not specifically authorized is considered illegal ? and blue is not an approved color.

Dramelin

Developer

Cras justo odio, dapibus ac facilisis in, egestas eget quam. Curabitur blandit tempus porttitor. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

0 comments:

Post a Comment