Alibaba-backed Lazada CEO says he isn`t concerned yet about Amazon Thursday, 30 Mar 2017 | 2:19 AM ET | 01:14Often referred to as the "Amazon of Southeast Asia" for its dominance in the region`s e-commerce market, Lazada Group has had a busy four years since its launch.
But that clash is not yet a concern for Lazada, Maximilian Bittner, the company`s CEO, told CNBC on Wednesday.
But Amazon is moving into the region, raising the question of whether the Alibaba-backed regional player can compete with a global juggernaut.
"Amazon recently opened offices in Singapore and there were reports of plans to launch in the first quarter ? which have now been pushed back, according to TechCrunch.
"It`s very hard for me to worry about someone who has not actually entered the market yet and so far they`re not here," Bittner said.
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