This start-up consultancy is using anthropology, data and design thinking to disrupt

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Instead, consultants need to actually develop hypotheses, create a small-scale prototype, test it, and pay attention to what the data says you need to do next, said Ang, who boasts a finance and psychology background.
"It`s not as sexy because it now places the client as the expert instead of the consultant.
Still, this will truly build the capability for developing countries to make life better for citizens.
" In 2014, Zeroth worked on a United Nations project designed to improve Bangladesh`s social services that saw municipal officials in the city of Gazipur generate concepts for how they believed services should operate from a user perspective.
The end product was a new range of services that supported the blind, was more sensitive to women with children and culturally relevant for female slum dwellers.
"An interesting prototype that emerged was an app for municipal payments and services — not because it`s techy, but because of cash and corruption issues surfaced by the mayor`s office staff," said Ang.
In international development, where the interaction of public, private and civil society players is key, understanding human behavioral patterns is crucial to creating sustainable solutions to real-life problems.
Organisations such as the Brookings Institution have long advocated the importance of behavioral science in economic development.