The 29-year-old CEO of Whatsapp rival Hike on pitfalls founders should avoid

by Dramelin 12:00 AM 0 comments

"Once you have hundreds of thousands of active users, even millions, you have to start shifting your focus towards not building for yourself, but building for the market.
" Internet users in the past have gone through several transitions of connectivity: From the dial-up modem to broadband and fiber on desktops and 2G, 3G and 4G connectivity on mobile devices.
Finding a way to connect India`s masses to the internet was a motivation for Mittal to start Hike.
He said the answer had to be "something cheap, something natural" in the way people went online.
"And the idea was that messaging would have something to do with it," he said.
Today, many Indians connect to the internet through their mobile phones due to cheaper, faster access.
Mittal started building apps when he was in college — he previously created apps for purchasing movie tickets and discovering food recommendations.
Reflecting on that experience, he said a common pitfall for many entrepreneurs is their inability to transition from building products for themselves to creating something for the mass market.
"Once you have hundreds of thousands of active users, even millions, you have to start shifting your focus towards not building for yourself, but building for the market," he said.
Mittal had a few advantages when he entered the start-up world, including that he founded his company at the beginning of India`s mobile revolution.
Also, his father, Sunil Mittal, was an entrepreneur and is now founder and chairman of Bharti Enterprises, which owns one of India`s largest telecom companies.
Bharti Enterprises was one of the early investors into Hike through a joint venture with SoftBank.
Hike currently faces stiff competition in India — primarily from Whatsapp, which announced earlier this year that it hit 200 million monthly active users in the country.
Mittal`s company has previously declined to disclose its monthly active users.
To keep pace with Whatsapp, which is owned by social media behemoth Facebook, Mittal has taken a leaf straight out of the Chinese playbook used by the likes of Tencent and Uber-rival Didi Chuxing.
Hike introduced a number of proprietary services on the platform that complement messaging.
Those include a mobile wallet, a news feed, a cricket score tracker and the option for direct file transfers between phones without an internet connection.