This top CEO is good friends with Snoop Dogg and spends most of his working day on Twitter

by Dramelin 12:30 AM 0 comments

The typical image of a chief executive is a smartly-dressed man or woman in a boardroom or behind a desk.
Not so John Legere, the U.
CEO and president of telecommunications company T-Mobile, who spends his day dressed in a company-branded tracksuit top and pink t-shirt and is often on social media.
The first thing he does each day is check Twitter, writing tweets to his 4.
"I probably do 6 to 7 hours a day just on social," he told CNBC`s "The Brave Ones.
" CEOs need to write their own tweets or risk being seen as phony, he added.
"You know one of the things you can`t do in social is, it has to be you, if it ever becomes — and they can tell — if it`s somebody being you, they vote you off the island.
" One of his famous followers is rapper Snoop Dogg, who featured in T-Mobile`s Super Bowl commercial this year with Martha Stewart.
Stewart and Snoop have their own cookery show, "Martha & Snoop`s Potluck Dinner Party," currently airing on VH1, and in January posted a tweet asking Legere to appear on it.
Legere also told "The Brave Ones" he likes to use social media to show off to his family.
"My daughters, they`ll want to talk to so and so (celebrity) and I`ll say: `Watch this` and I`ll text (trance group) Above and Beyond or I`ll text Snoop Dogg and she`ll say: `You kidding me? Why would Snoop text you?` And I`ll say: `Honey, they all follow me on Twitter`," he said.
T-Mobile`s U.
operation is currently in talks to merge with Sprint, but discussions were said to be stalling Monday.