Facebook is losing younger users to Snapchat, according to a study

by Dramelin 5:30 AM 0 comments

Younger people are abandoning Facebook and flocking to Snapchat at an increasing rate, according to a study released Monday.
The research, by New York-based firm eMarketer, said that, in 2018, less than half of Americans aged between 12 and 17 will use Facebook at least once a month.
EMarketer said it expects Facebook to lose 2 million users under the age of 25 this year and that Snapchat will pick up 1.
9 million users within that age bracket.
Snapchat recently updated its app with a redesign aimed at making the service easier to use.
The overhaul kept the social element of the app separate from media, with one page devoted to interacting with friends` Snapchat stories and messages, while another runs a feed of video content from media outlets.
Facebook`s monthly user growth is coming from older rather than younger users, the study said.
"Snapchat could eventually experience more growth in older age groups, since it`s redesigning its platform to be easier to use," Debra Aho Williamson, principal analyst at eMarketer, said in a statement Monday.
"The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it.
That`s the predicament Facebook is in.
" Facebook will still be the dominant social network of the two in 2018, however, with 169.
users compared to Snapchat`s 86.
Facebook was not immediately available for comment when contacted by CNBC.