Apple hires Amazon Fire TV boss to head Apple TV division

by Dramelin 1:00 AM 0 comments

Bloomberg`s Mark Gurman first reported the news, also saying that Twerdahl will be running the Apple TV business and reporting to Greg Joswiak. Apple has hired Timothy Twerdahl, the director of Amazon`s Fire TV division, as a new vice president. Twerdahl had been at Amazon since 2013, overseeing the launch of the company`s well-received Fire TV products. The current Apple TV hardware hasn`t changed since its 2015 launch, though Apple has added a couple of headline features; the ambitious new TV app and single sign-on in tvOS 10 have struggled to gain support from content providers. Before that, he spent time at Netflix on the team that was eventually spun out into Roku, and then worked as product VP at WIMM Labs, the smartwatch startup that Google acquired in 2013.