`Pop Up Start Up` mentor Baroness Mone

by Dramelin 6:30 AM 0 comments

""It doesn`t matter where you`re from, it doesn`t matter what education you manage to get, it doesn`t matter if you`re from money or not. "You`ve got to have a niche when you come into this very, very, very competitive world," Baroness Mone of Mayfair, British entrepreneur and founder of Ultimo, a lingerie brand. As a mentor for this week`s "Pop Up Start Up" episode ? which sees two entrepreneurs turn their fashion-based products into a reality ? Mone said it was important that entrepreneurs make sure they stand out against their competitors. Michelle Mone founded Ultimo back in 1996 ? which she has now sold to MAS Holdings ? and has since expanded elsewhere in the business world, while simultaneously acting as a guest speaker and offering her expertise to those in the business world. "When I first started Ultimo, I invented the gel-filled bra which was very famous and then I invented 15 other inventions," said Mone.