To back up this declaration, the Vatican has hired the global law firm Baker McKenzie to protect its intellectual property rights, the Italian daily Corriere della Sera reported.
"The pope`s image rights are no different from those of any other famous celebrity and so it`s not surprising that the Vatican is giving notice that it will protect its (intellectual property) rights as necessary," said Nick Kounoupias, the founder of an intellectual property consultancy in London.
Although the Vatican did not elaborate on how it would crack down, the warning seemed a pre-emptive move to explain why the Vatican is going after the unauthorized commercial uses of the pope`s image.
While in the past the Holy See might get word of improper use of the pope`s image through local church organizations around the globe, the approach was random.
"What will be interesting to see, however, is how vigorously these rights are pursued, given who the IP owner is.
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