YouTube star PewDiePie has apologised for using the "n-word" during a video live stream, saying he was an "idiot".
"It was something that I said in the heat of the moment," he said in a YouTube post that has already racked up almost five million views.
"I said the worst word I could possibly think of and it just sort of slipped out," he continued.
The 27-year-old Swede - real name Felix Kjellberg - said there were "no excuses" for what he said.
"I`m just an idiot, but that doesn`t make what I said or how I said it okay," he went on. "It was not okay.
"I`m really sorry if I offended, hurt or disappointed anyone with all of this."
PewDiePie was seen and heard using the racial slur while playing a video game on a live stream.
After using the term he appeared to recognise his error, saying: "I don`t mean that in a bad way."
The online star, who has more than 57 million subscribers, has previously had to defend himself over anti-Semitism allegations.
On another occasion, he was suspended from Twitter for joking he had joined the so-called Islamic State.
"I`m disappointed in myself because it seems like I`ve learned nothing from all these past controversies," he said on Tuesday.
The internet celebrity amassed his following by posting recordings of himself playing video games and providing commentary.
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