"So you have a search war developing between Amazon and Google and you have a social media war, if I can put it that way, or market share war between Facebook and Snap," Sorrell said.
He added that whereas Google`s direct competitor is more Amazon, Facebook`s is now Snap - the parent company for social media platform Snapchat.
Despite Snap still in its relative infancy, the CEO of the world`s largest advertising agency has told CNBC the tech company has entered a fierce race for revenue against major rivals like Google and Facebook.
"If you look at the competitive reaction, if you look at Facebook`s reaction in terms of copying or imitating a lot of the features that Snapchat has, that`s indicative of the issues that Facebook faces in relation to Snap and its growth," Martin Sorrell, the chief executive officer of WPP said Friday.
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