Two major trade bodies - the Federation of Tamil Nadu Traders Associations (FTNTA) and the Tamil Nadu Traders Associations Forum (TNTAF) - said they proposed the ban after seeing young people coming out in huge numbers last month against a ban on the local bull-taming festival, jallikattu.
We are promoting Indian soft drinks, and will encourage better sales of fruit juices," he said.
The ban, which was proposed by the state`s top two associations of traders, came into effect on Wednesday.
Image copyright Getty Images Image caption Activists in other parts of India have also been demanding a ban on Pepsi and Coca ColaTraders in the southern Indian state of Tamil Nadu have banned the sale of Coca-Cola and Pepsi in favour of local products.
"Drinks like Pepsi and Coca-Cola are not good for your health because of their high sugar and chemical content.
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