Its more established forebears - cryotherapy chambers which use liquid nitrogen to achieve the same freezing temperatures ? have been around since launching in Japan in the late 1970s.
And that is how I ended up spending three minutes (mostly) naked in a minus 130 degree Fahrenheit chamber within London`s luxury shopping mecca, Harvey Nichols.
"The extreme cold in a way shocks the body into a response and we want to trigger this response which is a response of fighting back.
The key difference between electric and liquid nitrogen chambers is that in order to avoid gulping down toxic fumes, the gas-fuelled version requires the client`s head to remain outside the box.
This is both commercially impractical and triggers less of a physiological response given the body is subjected to a variety of temperatures, claims Dr. Alexandrides whose electric version allows the client`s entire head and body to be treated at once.
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